FUCK BAD HAIR

In an industry based on superficial acceptance, a new concept evolved. One that celebrates the boldness of originality, creativity and self image. It started with a smart ass idea: Do something offensive that would shock the boring and resonate with strong minded rebels. People began to identify with the carefree attitude of the brand and appreciate the no bullshit approach. Our craft as hairstylists is to create art that solidifies the most authentic version of yourself. In a few years we decided to stop following trends and instead, start them. Fuck the generic perception of beauty and fuck anything that doesn't make you happy. 

Also, fuck bad hair. 

Lorean

Stylist

I create and do what I love every fucking day. Elaborate braids, bright blondes, metallics and pastel tones? I’ll get you there. From learning new techniques and applying them to my everyday craft, I’ve not only grown with this brand but myself. Hair taught me that fucking with yourself is the most important beauty to have. Now I can extend that confidence to my clients and build an army of badass amazing women. Best part, I get to play with my own hair.

Instagram: lo.reeeann

JAde 

Stylist

I work along side a talented creative team that pushes me to be a better stylist and a better human. I love the challenge of getting my clients to their unicorn expectations while constantly stepping out of my comfort zone. I’ve also formulated a lot of beautiful colours that are so unique I can’t even describe them. One thing I can promise you is that I care about your hair more than you do and put my heart into my work. I also tend to laugh at everything.

Instagram: jade__ly

MAINTAIN YOUR TONE

Check out our new product line specifically curated for our clients to keep their hair colour the same in between appointments.

CLICK HERE

CREATIVE PROCESS

The vitality of our brand is based on innovation. The process of creating inspiration, dabbling in chaos and inevitable failure is something we've grown to love. The idea is to visualize something that doesn't fully exist. Inspiration can be stolen from everywhere. What makes the final product original happens during the execution. Our strategy is simple: find the right model, figure out how to formulate the vision, understand the placement of colours, style the final product and take a memorable photo. Everything usually goes wrong but we run with it. The end product could either be a disappointment or something we're proud to show the fucking world.

We work to be the best versions of ourselves. This comes from continual trial and error, breaking rules and risking acceptance. Not everyone likes what we do, but that's fine because we're here just trying to excite ourselves and not burnout from boredom.